These interiors were conceptualized with a Los Angeles product innovation firm for a sustainable hospitality provider seeking to win the food and beverage concessions contract from the National Park Service for Yosemite in 2015. The project sought to reinvigorate the tired log cabin approach to the interpretive theming and interior design of the eating, drinking, and entertainment venues for Yosemite.
Role: As an independent Design Strategist on the team, Jackie creatively conceptualized these restaurant, bar, and lounge interiors, as well as the outdoor signage, ambience concept, and operations plan. She wrote and designed brand identity descriptions, and designed interior design vignettes for artistic rendering.