• SPACES & EXPERIENCES
  • GRAPHICS
  • PROFILE

JACKIE SALAZAR McCALLION

  • SPACES & EXPERIENCES
  • GRAPHICS
  • PROFILE

BUILD-A-HOUSE / Graphic Identity in Three Dimensions

BUILD-A-HOUSE is a folded, three dimensional graphic identity object designed for Heyday Partnership as a giveaway item for the opening of a six unit small lot subdivision project in Glassell Park, Los Angeles.

M66 WINE BAR & GRILL

M66 WINE BAR & GRILL is a proposed casual dining restaurant in the historic Mission 66 Canyon Lodge at Yellowstone National Park. This menu was prepared for a competition hosted by the National Parks Service. The goal of the project was to bring forth the optimistic and colorful elements of midcentury modern America.  Art Direction was provided by New York City based architecture firm MNDPC.

CULINARY REIMAGINATION // Narratives in Large-Scale Menu Innovation

This is a full-bleed book prepared for IHOP, describing four future narratives they could explore to innovate ahead of the competition in their category as the market and their clientele change.

Role: JSM is the author of the "Fresh" and "Personalize Your Plate" narrative, and managed the book's graphic design and printing process. 

EAT & DRINK YOSEMITE // Yosemite Eats

Yosemite Eats is a proposed mobile application that integrates mobile payment and an interactive concession directory in Yosemite National Park. It is also a refreshing and immediately useful umbrella brand integrated with Yelp and GoogleMaps functionality to create a sense of inclusion amongst Yosemite's disparate eateries. 

Role: As an independent Design Strategist with a Los Angeles product innovation firm, Jackie conceived of the app as a solution to the traffic flow issue that the competition literature highlighted as a major problem to be resolved by the winning bid proposal. As a new operations management system working in tandem with the updated landscape architecture and interiors, Yosemite Eats eliminates pedestrian lines some or all of the day at most Valley sites and reduces vehicular traffic by eliminating a moderate amount of automobile trips between sites in Yosemite Valley. 

VELOCITY TV // Programming Analysis Infographic

This infographic was prepared for Velocity TV following an ideation hosted by a Los Angeles product innovation firm, during which creative consumers brainstormed new programming opportunities for Velocity. These infographics compare Velocity's existing programming with the wide berth of ideas produced at the ideation. 

ACT // Architects for Collective Thought

BUILD-A-HOUSE / Graphic Identity in Three Dimensions

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M66 WINE BAR & GRILL

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M66 PNGS - single pages - front cover.png

CULINARY REIMAGINATION // Narratives in Large-Scale Menu Innovation

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2014-08-12 - CULINARY REIMAGINATION - spreads17.png

EAT & DRINK YOSEMITE // Yosemite Eats

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2015-01-15 - YOSEMITE EATS REVISIONS - iPhone.png

VELOCITY TV // Programming Analysis Infographic

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2014-12-11 - VELOCITY CLUSTER SORT graphics - revised-01.png

ACT // Architects for Collective Thought

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2015-12-26 - BUSINESS PLAN PRE-FINAL DRAFT spreads_Page_04.png

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